The Best Content Creators of 2020


Crowning the best Behavioral Design content 🏆👑

To celebrate the Habit Weekly newsletter’s second birthday, we decided to introduce the inaugural Habit Weekly Awards as a way to, in turn, celebrate all of the wonderful content creators who make our field better.

1. Best Podcast 🎧
2. Best Publication 📰
3. Best YouTube Channel 📺
4. Best Book 📚
5. Best Organization 🏢
6. Best Content Person 🥇
Bonus: Collection of The Best Content of The Year 🚀

Category #1: Best Podcast 🎧

Which has been the best Podcast during the past year?

Winner: Behavioral Grooves Podcast 🏆

While this was the closest and most competitive category, it should be no surprise that the Behavioral Grooves podcast was in contention and eventually won. Hosted by the kind and thoughtful duo of Tim Houlihan and Kurt Nelson, Behavioral Grooves has become must-listen podcasting.

Applying Behavioral Sciences to work and life. Behavioral Grooves is a podcast where Kurt Nelson, Ph.D. and Tim Houlihan, along with their guests, explore the “why we do what we do” question

Three episodes to start with:

  • #2. It’s All Just a Bunch of BS hosted by Nick Hobson
    “The podcast for people whose work involves humans” This wonderful podcast hosted by the insightful Nick Hobson connects the listener with leading voices in the applied behavioral science field mixed in with interview of be-sci inspired start-ups and more. Whatever your line of work, somewhere along the way, there’s a human behaving (probably in a weird way). Learn how to better understand them (and yourself) by listening to this podcast.
  • #3. Choiceology hosted by Katy Milkman
    Can we learn to make smarter choices? Yes! At least if one chooses to listen in as host, Katy Milkman shares stories of irrational decision making — from historical blunders to the kinds of everyday errors that could affect your future. Choiceology, an original podcast from Charles Schwab, explores the lessons of behavioral economics, exposing the psychological traps that lead to expensive mistakes.

Category #2: Best Publication 📰

Which has been the best Publication during the past year?

Winner: Behavioral Scientist 🏆

Well, if you didn’t know about the Behavioral Scientist, now you know. It’s been voted the best publication of the field for a good reason. We’d be willing to go as far as to say that even beyond the behavior-verse, you’d find it difficult to find an online magazine that delivers quality articles and insights on the consistent basis of Behavioral Scientist.

Born out of the labs and offices of leading researchers, practitioners, and journalists, our mission is to help our readers make sense of today’s world through a deeper understanding of human behavior.

Three articles to start with:

  • #2. is home to the largest online behavioral science network (Behavioral Economics Group), the popular Behavioral Economics Guide, and a behavioral science blog that publishes the latest insights from academia, business, and public policy.
  • #3. PeopleScience is dedicated to finding, sharing, and creating behavioral insights for the modern marketplace. With content created for researchers, industry professionals, and science fans (aka fellow nerds!) alike, the platform offers bountiful opportunities to explore behavioral science applications in the real world.

Category #3: Best YouTube Channel 📺

Which has been the best YouTube Channel during the past year?

Winner: The Brainy Business 🏆

The Brainy Business channel is all about understanding the psychology of why people buy. Hosted by the always insightful Melina Palmer (who likely has the best voice in behavioral science), the channel is an extension of the popular podcast with the same name.

Understand the small changes that can make a big difference in shaping product programs, pricing, and marketing messages that are“brain friendly”

Where to start:

  • #2. Data-Driven
    Data-Driven is your behavioral data science update focusing on discussions about the intersection of human behavior, data science, and AI. The channel covers topics ranging from how to create diversity and inclusion in the workplace to the behavioral science of game shows (now doesn’t that sound intriguing?). Hosted by Ganna Pogrebna, a leading figure in the world of Behavioral Data Science, it’s a channel that’s quickly grown to 6,000+ subscribers for a good reason.
  • #3. Petes BITs
    This is the up-and-comer in the category. Launched earlier this year, this fun channel hosted by Peter Judodihardjo is one to watch (literally!). It’s filled with insightful videos breaking down the most important behavioral science concepts and features entertaining interviews with industry leaders.

Category #4: Best Book 📚

Which has been the best Book during the past year?

Winner: Good Habits, Bad Habits by Wendy Wood 🏆

Wendy Wood is one of the leading researchers on habit formation and behavior change. This is a landmark book on how we form habits and what we can do with this knowledge to create positive change in our lives.

Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek.

Close runner-ups:

  • #2. Designing for Behavior Change (2nd Ed) by Stephen Wendel
    This book is a must-read for anyone looking to build products or services infused with behavioral science. Experienced practitioner Stephen Wendel (Head of Behavioral Science at Morningstar) shares a reliable process for designing for behavior change plus useful tools, insights, and tips for anyone looking to put behavioral science to practice.
  • #3. Behavioral Insights by Michael Hallsworth & Elspeth Kirkman
    This book aims to be an accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. It’s written by two leading practitioners, Michael Hallsworth and Elspeth Kirkman, who are both senior directors at Behavioral Insights Team (BIT). Check it out if you are looking to learn what it means to change behavior in the real world.

Category #5: Organization of the Year 🏢

Which organization has been the best at sharing insights and making positive contributions to the field in the past year?

Winner: ideas42 🏆

ideas42 is one of the leading behavioral consulting firms worldwide and their work centers around using insights from the behavioral sciences to address complex social problems.

“Every day, working with partners around the world, we’re using behavioral science to address complex social problems.”

Articles and resources to explore:

Category #6: Content Person of the Year 🥇

Which individual has been the best at sharing insights and making positive content contributions to the field during the past year?

“How can we use insights from economics and psychology to change behavior for good?”

Learn more about Katy and her work:

Bonus: The Best Behavioral Design Content of the Year 🚀

Final Words

Thanks again to everyone who voted, and also HUGE thanks to everyone nominated for the wonderful contributions you’ve made to the field. We hope that this can help you feel as seen and appreciated as you deserve. THANK YOU 🙏



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